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ABOUT
THE FOUNDERS Mark Armstrong is a Hong Kong
permanent resident, and has lived in Hong Kong for more than
13 years. Mark is the chief designer for the John Ferdinand
collection and runs the day-to-day business operations. He
designed the collection sitting in a cafe on Star Street, one
of Hong Kong’s emerging urban hubs. Mark has 18 years of experience
in PR, brand strategy, corporate identity and online marketing.
Mark has a degree in Marketing and was born in Sydney, Australia.
Perry Josito lives in Hong Kong. Perry is responsible for sourcing,
supply chain management, forecasting and business operations as
well as creative input into the collection and brand personality.
Perry has a degree in Industrial Engineering and an MBA in Finance.
Perry was born in Bandung in West Java, Indonesia. |
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THE
SOUL OF THE JOHN FERDINAND BRAND Within every
man lies a story, a complex character of hopes and dreams,
a soul and passion. Every man has a story. Our quest is to
deliver uncompromising quality and beauty to men’s lives, through
masculine, contemporary yet understated design.
We started on an apartment floor in Hong Kong, dreaming of a world
of timeless classic design for men. Our world is your world.
We are obsessed with quality, with texture and tactile design,
with details. Our work is a talisman for today and tomorrow, and
hopefully treasures for a lifetime.
We walk this road together, we are artists and poets and dreamers,
we are all a hero. Within every man lies this story.
— Perry Josito & Mark Armstrong.
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JOHN
FERDINAND LIMITED John Ferdinand Limited is
the company name, combining the middle names of the two founders,
Mark Armstrong and Perry Josito.
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The company’s
mission is to be the world’s iconic men’s lifestyle
brand. |
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The launch
collection is titled Dreamer, and launches on July
17, 2007 and will be sold through private sales, events
and online at http://www.johnferdinand.com |
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The company
has no stores and no intention to open stores. |
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The team is
working on its next collection, to launch in time for
Christmas 2007. |
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The company
has a clearly defined social responsibility program
and is developing programs to support AIDS prevention
and education, Indonesian sustainable agriculture programs
and rainforest ecology. |
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The company
has a “Friends of John Ferdinand” group on Facebook
(http://www.facebook.com)
where it is building a community for its customers. |
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The company
has a Style Council which operates on Flickr (http://www.flickr.com)
by invitation only and used as a collaboration hub
for new product design concepts and to connect further
with its customers. |
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ABOUT
THE JOHN FERDINAND “DREAMER” LAUNCH COLLECTION
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The Dreamer
collection is designed for men. It features a very
focused product lineup, featuring solid sterling silver
and ebony. The designs are inspired by man’s journey,
nature, automotive styling and urban life in Hong Kong. |
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Each design
is limited in quantity and individually numbered by
laser engraving. The collection was designed to have
heft. |
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The ebony is
from a sustainable plantation source in Sulawesi, Indonesia.
The wood used is from offcuts from furniture making
-- wood which otherwise would be discarded. |
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Each piece
is rhodium plated to avoid tarnishing, and hand polished
for more than a day. |
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